Exceeding Expectations on TikTok Shop With 9X Target Achieved in Just 3 Months

Services

Project Length

3 Months

Sector

Retail

The Challenge

Before working with The Original Factory Shop, they had just relaunched their eCommerce division after being heavily reliant on retail for a long time. They had ambitions to launch TikTok Shop alongside their new website, but this endeavour came with it’s own set of challenges.

Their retail partner was already ahead and active on TikTok Shop, so carving out space for the brand (all while their website relaunch was underway) became a challenge in itself without expert guidance.

Our approach

1 Built a stringent affiliate strategy, carefully hand-picking the right affiliates to promote the client’s products.

2 Fully managed TikTok Shop activity from ad strategy to optimisation in Seller Central.

3 Developed an ad strategy based on platform-first content that TikTok users resonate with

4 Aligned with every TikTok campaign to extend our reach, hopping on Black Friday and Deal Drop campaigns to bolster the brand’s presence.

5 Strengthened campaign performance through our direct relationship with TikTok.

Results

£40k Revenue achieved in the first month (4x the KPI).

£85k Revenue generated by month three (9x the KPI).

Multiple viral and sold-out products.

What were the KPIs?

The goal the client gave us was to generate £10k per month in sales within the first three months of launching the TikTok Shop.